It's all about hope

Charles Revson, formerly of Revlon famously stated that "I'm not selling cosmetics, I'm selling hope". He may have been the first to recognize the essence (no pun intended) of Marketing. Whether it promotes easier, cheaper, richer, longer, more popular, or more beautiful living, the practice of Marketing is the culprit behind the daily bombardment each of us endure. This blog will explore the practice, its tactics, and effectiveness. Stay tuned!